Your task is to create a minimum 3-page comprehensive report that clarifies the organization’s overall brand story and their target audience (PR 522).

Using deductive reasoning and secondary research methods, prepare a comprehensive report that includes:

• A comprehensive profile of the likely target audience for the brand. Substantiate your audience profile with data from at least 4 credible sources, appropriately cited. This data should include demographic, psychographic, behavioral, attitudinal and/or social media practice.
• Three central storytelling themes or messages in storytelling and provide a description for each.
• An analysis on how the storytelling content from this brand might resonate with its target audience. What research methods might they have used? Provide 3 relevant questions to further understand the brand’s storytelling approach and its potential appeal to the audience.